In succession to the achievement, the rapper also toured with Papa Roach in 2002 after the release of their sophomore album "lovehatetragedy." Those attainments eventually brought positive impacts to Ludacris and his music, in which "Move Bitch" had been used in a Pepsi commercial with the singer also appeared drinking the soda. Furthermore, the title of the video also appeared as just "Move" when played on American video stations.Īmid the controversy, the video had been nominated for a 2003 VMA and was performed live by Ludacris at the awards' pre-show. Apart from such achievement, the single "Move Bitch" had been referred to as simply "Move" by radio DJ's and the word "bitch" was just muted out wherever it occurred. The album's next two singles "Saturday (Oooh, Oooh)" and "Move Bitch," similarly, were performed during 2002, and so all the three songs' videos enjoyed MTV, BET, and MTV2 support. The album's lead single, "Rollout (My Business)", was produced by Timbaland and gave Ludacris his first taste at a minor mainstream crossover with the song itself was enormous on urban radio. Never mind about the controversies, Ludacris went on released his 3rd album "Word Of Mouf " at the end of 2001. After the dispute, during the summer of 2001, Ludacris along with singer Nate Dogg released a single off of the "Rush Hour 2" soundtrack called "Area Codes." Nearly the same with "Ho," this song also became a dispute because a continuation of the lyrical themes was started with "Ho." As a solution, the song and video were only played in an edited version, in which all uses of the word "ho" were replaced with the word "pro." Because of the same reason, this single video, too, was not played by MTV, MTV2, or even BET, although it was available online at Launch for some time.
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The success, indeed, attracked many major labels to sign him, but the rapper went for Def Jam Records' new South imprint, under whom he recorded several new tracks with leading producers Organized Noise, Jermaine Dupri and Timbaland for a remixed version of "Incognegro." Renamed his first album "Back For The First Time," it spawned another hit single "Southern Hospitality" (2001) which became an even bigger urban radio and video hit, achieving heavy MTV2 airplay and moderate MTV airplay.įollowing "Incognegro" two hit singles was its third single "Ho" that became a controversy and was banned on many radio stations due to its lyrics. Supported by the success single "What's Your Fantasy," the album went on to sell over 50,000 copies with most of them were sold out of the trunk of Ludacris' car. He later made his recorded debut on "Phat Rabbit", a track from Timbaland's 1998 album "Tim's Bio: Life from the Bassment." Saving enough money to fund the recording of an album, Bridges adopted the name Ludacris and released "Incognegro" on his own Disturbing Tha Peace Entertainment label. Began rapping at an early age, Bridges joined a Chicago, Illionis-based crew at the age of 12 before he moved to Atlanta, a place where he would go on to make a name for himself as one of the most prominent Dirty South rappers in this era, and rapping his way through high school.īridges firstly began his music career as a radio DJ personality, Chris Lova Lova, on the Hot 97 urban radio station in Atlanta, Georgia, and made his mark rapping over promos on the night show. Christopher Bridges, better known as Ludacris, is an American rapper and actor.